Mystery Shopping: by post
Postal mystery shopping normally focusses on two areas:
- An outgoing telephone request from a mystery shopper for information
to be posted to them by the outlet being tested.
- A request for information to be posted out, which may or may
not involve completed coupons or subscriptions, etc.
Postal Mystery Shopping?
The initial aim is to ensure that the correct literature is
being sent out by the sales teams, and that it is being sent out promptly.
In the longer term, postal assessment can be used to monitor direct
mail campaign timings, as well as administrative efficiency.
Tele-postal mystery shops
Many postal mystery shopping programmes involve a
subsequent incoming follow-up telephone call from the sales department
concerned. We call this tele-postal mystery shopping. If used in conjunction
with a follow-up telephone sales call, the timing of this can also be
assessed, as well as the technique used during the call itself. Tele-postal
mystery shopping can also help measure the effectiveness of telesales
campaigns over a longer timescale.
Ask us for a quotation, or just call us for an informal chat: we think
you'll be pleasantly surprised.